Webinar Series on AI in Practical Settings for SMEs: Marketing, Growth and Business Development
21
October
15:45
–
16:30
UUR
Microsoft Teams
Thema
A.I.
EIT Digital
Noord-Brabant
Zeeland
Limburg
This session will explore how AI can support SMEs in developing growth strategies, enhancing marketing effectiveness, and driving business development. Participants will learn how AI can provide insights into customer behaviour, optimise campaigns, and inform strategic decision-making. The session will also highlight approaches for integrating AI into broader business planning to achieve scalable growth and competitive advantage.
15:45 – 15:50: Introduction: AI as a tool for growth and strategicmarketing
15:50 – 16:05: Applications of AI in customer insights, campaign optimisation,and lead generation
16:05 – 16:20: Strategic considerations for integrating AI into businessdevelopment
16:20 – 16:30: Discussion and Q&A: identifying opportunities for AI-drivengrowth
Programma
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